Marketing strategies are the name of the game, especially in the current competitive digital marketing space. To survive, you need to be innovative and well-organized when it comes to planning your strategies.
With information easily accessible and marketing secrets thrown around, it’s essential that you come up with ways to incorporate marketing strategies together, to create campaigns that generate buzz.
The goal has to be to promote and widen your business reach, using a combination of tactics and strategies that may otherwise have been at odds in the past.
Innovation and creativity, however, means a plethora of ideas and concepts that may be difficult to keep up with. You’ll want to stay on top of everything, especially since the next big idea is just waiting to happen.
You’ll want to keep careful track of your notes and Eureka moments, and in this day and age, a good notebook just won’t suffice.
A much better choice than pen and paper is software tools designed to map out your marketing plan and strategies, sales funnels and track it once the campaign is live.
Two of the best choices for such a platform are MarketPlan (pictured left) and Funnelytics (right), but the question stands: which is the right one for you?
Let’s figure that out right now, the features both tools offer, and which brings the most value for your specific needs.
To create coherent business decisions and marketing strategies that will work to your advantage, you must feed your mind what it needs—this is exactly what both MarketPlan and Funnelytics helps you do.
It provides a virtual workplace that works for you, a place where you can dump and organize every bit of information your mind comes up with to build your marketing strategies and sales funnels.
Apart from the core Funnel Mapping and Tracking features, MarketPlan offers a lot more to a marketing team or agency that helps them plan and track their efforts more effectively.
Some of the features available only in MarketPlan among all the funnel mapping tools include,
Pricing is another area where MarketPlan outshines Funnelytics.
Plans for Funnel Mapping and Projections start at $19 per month in Marketplan, whereas it costs $49 per month in Funnelytics.
When it comes to plans with Live Tracking, MarketPlan starts at $97 per month. However, Funnelytics doesn’t come with a monthly plan for Live Tracking.
The only way to perform Live Tracking with Funnelytics is pay annually upfront that starts from $790 per year. This is a huge block for many Marketing teams & agencies to start with the Live Tracking feature.
While both MarketPlan and Funnelytics are tools that help marketers in better planning and tracking of their Marketing Campaigns, MarketPlan is different in what it offers.
While Funnelytics is exclusively a Funnel Mapping & Tracking tool, MarketPlan offers a lot more in Project Management, Team Collaboration & Communication, and in overall planning of your marketing with modules like Email Sequence Planner, Keyword Planner, Blog Sequence Module, etc.
Also, features like live chat with team members within the app, Sticky Notes, and the Kanban puts MarketPlan in a different space altogether than Funnelytics.
While they may both be used to accomplish similar goals of mapping and tracking campaigns, MarketPlan isn’t only a funnel mapping tool. It is geared towards centralizing teams around a workspace that gives teams a space to actively accomplish tasks without leaving a single app.
If you think that MarketPlan has something to offer you more than Funnelytics, you can sign up here for a free account today and access some of the features here for no cost to you.