This is the online course sales funnel.
The point of this funnel is to onboard people for your online course or masterclass. You see these all over online communities and interest groups for people who want to gain knowledge in a subject from the experts.
There are 4 parts of the online course sales funnel.
Part 1 is the traffic sources. these can be ads, Facebook interest groups, community posts, blogs all generating interest in the course content to take traffic to part 2: your course squeeze page and opt in.
This is where you have all the information about your course, testimonials, and your opt in form. One they opt in you take them to the confirmation where you tell them to check their email for video one of the course as a sample of what to expect in the full paid version.
If they don’t interact right away, the rest of the email sequence is targeted at reengaging users to drive value of the full course, and mitigate churn.
From the preview you direct them to part 3: the full course order page. Here they purchase your full course, get confirmed and tagged.
Last is part 4: your members area containing all of the course content, community access, and follow up members email sequence with more valuable tips, tricks, and offers to your now exclusive members.
That’s the 4 basic parts of the online course sales funnel. Use this funnel in your MarketPlan account today and start making profit from your own courses and classes.
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