The purpose of this funnel is to build community engagement while also gaining virtually free brand awareness and marketing from your audience by running a free giveaway of products or services.
It does this in three parts.
Part one is traffic from your community from Facebook and social media groups, as well as a wider audience who may see your content on twitter or through videos and posts, etc.
The traffic gets taken to part two: your giveaway itself and confirmation of entry. Part two should tag the participants and outline the details of the giveaway, how to gain a better chance of winning by sharing the post, recommending it to friends, liking the giveaway, etc. You share these details through email and the confirmation page itself.
Once their entry is confirmed you can take them to the hub of the giveaway: your leaderboard or giveaway-software engagement page where you will announce the results and build community engagement around the giveaway.
That is the Viral Giveaway Funnel. If you want to turn your audience into your biggest brand ambassadors and advertisers for nearly no cost, use this funnel in your MarketPlan account today.
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